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What is a webhook: How they work and how to set them up

You’ve probably seen webhooks integrations in a few of your applications, and you’re wondering what they are and if you should be using them. And it’s something to consider, as webhooks are growing in popularity. Data from Google trends shows how interest for webhooks has increased over the past five years. While it’s clear webhooks […]

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How to Drive Brand Advocacy with Your Net Promoter Score® (NPS®) Survey

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.” To identify these loyal customers, Reichheld advises implementing a Net Promoter Score (NPS) survey, which is a

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Customer onboarding: a data-driven approach

by Vero Customer onboarding is key to ensuring new users engage and experience value from a product or service. Using data to deliver a personalized onboarding journey can help customers experience value more quickly, and improve customer activation and retention rates. Much of Facebook’s early traction is attributed to what their VP of Growth, Alex Schultz

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9 Best Practices for Creating a High Converting Pricing Page (With Examples)

Written by Lenny Johnson @thelennyjohnson   Your pricing page is one of the most important parts of your website. It’s where all your effort in building a relationship with your customer finally leads to a sale. But I’ve seen enough badly designed pricing pages to know that some businesses simply don’t know how to sell their

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